Create New Target Expression Screen

Article
11/12/2009

Use the New Target Expression screen to create target expressions to specify the customer to whom you want to target advertisements and discounts. Target expressions can also target request context. For example, target expressions can target the Web site from which the customer is visiting, the current page group, the time of day, or an HTTP cookie.

Note

If a condition or value is not listed, it is not valid in the context of the expression. For example, a different set of operators will appear if the target is based on an expression instead of on a user object.

Use this	To do this
Expression Name	Type a name for the new target expression.
Field	Select the field that you want to use in this condition from the drop-down list. Available types of fields are as follows: Targeting Context.<Property>. Properties that have been created for the Targeting Context profile, such as the Unique ID and Page Group properties. User Object.<Property>. User properties that you use to specify the users to whom you want to target. User objects are properties such as User ID or First Name. Time Context.<Timeframe>. Timeframes you use for the expression such as Month or Year. Expression. A condition that is evaluated against profiles to determine whether to deliver content or perform another action. Note: Expressions only appear if they were created before you open the New Target Expressions screen.
Condition	Select an operator type for the expression from the drop-down list. Available types of conditions are operators such as Is equal to and Is greater than.
Value	Type the property or value that you want the expression to evaluate.
Add	Click to add an additional And/Or condition to the expression.
Remove	Click to remove the selected condition(s) from the expression.
Remove All	Click to remove all the condition(s) from the expression.

Create New Target Expression Screen

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