Reference Tables for Campaigns

You use the Reference Tables module in Business Desk to set the sizes of content that is displayed on your site, to establish industry codes that you can use to prevent two ads from the same industry appearing on the same page at the same time, and to manage the names of page groups. The properties in the Reference Tables module ensure the consistency of advertising content across your site.

• Content sizes are the sizes you want for your content (ads and discounts). Commerce Server 2002 provides several default content sizes. These content sizes are taken from a list of commonly used sizes approved by the Internet Advertising Bureau (IAB). Content sizes are validated through the Content Size section in the Reference Tables module.

  The content sizes in the reference tables are available when you select the size you want for your campaign item content. You can view, edit, and delete any of the predefined sizes, or you can create a new content size to fit your needs.

• Industry codes are codes for different industries, for example, automotive, aviation, and beverage. You use industry codes to identify the associated industry of an advertisement, thus preventing two ads from competing companies in the same industry from appearing on the same page. Industry codes do not apply to discounts.

  You can update your industry codes, for example, to include more than one beverage code, such as one for coffee and one for milk, so that ads for different types of beverages can appear on the same page. For example, it might be acceptable for an ad for coffee to compete with an ad for milk on the same page. You can set the level at which the industry conflict is monitored by controlling the number of entries in this table.

  Commerce Server provides several popular industry codes for your use. The industry codes used in ads are validated through the Industry Codes section in the Reference Tables module. The industry codes in the reference tables are available when you select the industry code for a campaign item. You can view a list of all current industry codes, add new industry codes, edit industry codes, and delete industry codes from the Industry Code section in the Reference Tables module.

• Page groups are sets of related Web pages that are tagged with particular page group names and used for targeting ads. For example, if you are running a newspaper site, you might create a page group for Sports, one for the Top Story, and another for Local News. You can then target ads to display only on pages in certain page groups.

  When you bill customers for displaying ads on your site, you can base the advertising rates by page group. For example, you can charge a premium for ads displayed on your home page, but less for ads displayed on other pages.

  Note

  • Before a page group can be used, you must ad-enable the page. For instructions, see the Commerce Server Software Development Kit.

See Also

Using Campaigns in Web Site Management

Campaign Structure

Campaign Goaling

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