Export (0) Print
Expand All
0 out of 1 rated this helpful - Rate this topic

Campaign Concepts

Commerce Server 2002

A campaign is a marketing program that uses many communication vehicles to accomplish a specific result, such as increasing market share, introducing new products, or retaining customers. Commerce Server provides several different delivery mechanisms for your online campaigns. For example, you can create campaigns for advertisements, discounts, and direct mail, and you can use analysis features to target your campaigns to specific groups of users.

This section contains:

Copyright © 2005 Microsoft Corporation.
All rights reserved.
Did you find this helpful?
(1500 characters remaining)
Thank you for your feedback
© 2014 Microsoft. All rights reserved.