Campaign Structure

Campaigns and the associated campaign items are grouped by customer. Customer information, such as billing address, is used for all campaigns created for that customer and for reporting purposes. You can view all your customers in alphabetical order in the Campaign Manager.

Campaigns are a grouping structure for campaign items. There are three types of campaign items: ads, discounts, and direct mail campaigns. Each campaign can have multiple campaign items. For example, a campaign to promote a new product might include three campaign items: an advertisement banner on the home page, a personalized direct mail message announcing the new product, and a discount campaign item offering a 10 percent discount to users who purchase the product during the month of June.

The following figure shows the hierarchical structure of the Campaign Manager tree.

All campaign items within one campaign have common customer and date ranges. For example, in the travel section of a Newspaper site, an advertiser might request the delivery of 10,000 requests within a week to users from the Northwest. The advertiser might decide to run three different ads to fill those 10,000 requests and then see which one of the three ads creates the highest click rate. Each ad is a campaign item.

See Also

Using Campaigns in Web Site Management

Campaign Goaling

Reference Tables for Campaigns

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