Export (0) Print
Expand All

Advertising Reports

Commerce Server 2002

You use the Reports module to run reports to analyze advertising data.

Ad Reach and Frequency by Date

Ad Reach and Frequency per Advertiser

Campaign Event Summary

Campaign Item Summary

Ad Reach and Frequency by Date (Dynamic)

Use the Ad Reach and Frequency by Date report to review the behavior of users in relation to campaign items on your site. This report shows the activity of users per day for each campaign. This report provides data only for closed visits.

Using the information from this report, you can examine the effectiveness of your ad campaigns. The following tables list the measures and event types for this report.

MeasureDescription
RequestA request for content.
ReachThe number of unique users who performed the action that creates an event. For example, the reach of your ABC ad is 245 if 245 users click on your ABC ad.
EventDescription
ClickA click on an ad or a promotion.
DownloadA download of a GIF image or other advertising asset from the Web server.
SoldAn item sold from an ad, such as a promotion or bounty ad.

Ee784592.note(en-US,CS.20).gif Note

  • You can record custom events by adding custom event names to the event_type table in your campaigns database.

The following table lists the measures that this report contains.

MeasureDescription
EventsThe number of events that occurred on the site during the report period.
FrequencyThe number of times the event occurred (event) divided by the number of distinct users who applied the action of each event (reach).
ReachThe number of distinct users who applied the action of each event.

The following table lists the dimensions that this report contains.

DimensionDescription
CampaignThe name of the campaign.
DayThe day on which the ad was presented to a user on the site.
EventThe event that occurred on the site. For example, an ad request.
SiteThe site on which the ad was presented.

Return to Advertising Reports

Ad Reach and Frequency per Advertiser (Dynamic)

Use the Ad Reach and Frequency per Advertiser report to review the behavior of users in relation to campaign items over time. This report provides data only for closed visits.

Using the information from this report, you can examine the value of your advertisers.

The following table lists the measures that this report contains.

MeasureDescription
EventsThe number of events that occurred on the site during the report period.
FrequencyThe number of times the event occurred (event) divided by the number of distinct users who applied the action of each event (reach).
ReachThe number of distinct users who applied the action of each event.

The following table lists the dimensions that this report contains.

DimensionDescription
AdvertiserThe name of the advertiser associated with each ad.
EventThe event that occurred on the site. For example, an ad request.
SiteThe site on which the ad was presented.

Return to Advertising Reports

Campaign Item Summary (Dynamic)

Use the Campaign Item Summary report to review the effectiveness of campaigns on your site. This report shows a summary of activity by campaign item on your site. This report provides data only for closed visits.

The following table lists the measures that this report contains.

MeasureDescription
Click Thru %The number of times users clicked an ad divided by the number times an ad was presented to users (the reach divided by the yield).
ClicksThe number of times the ad was clicked.
ReachThe number of distinct users who saw an ad.
RequestsThe number of times the ad was requested.
YieldThe number of requests for the ad divided by the total ordered impressions for the ad.
Ordered Impressions BalanceThe total ordered impressions for an ad less the number of requests for that ad.

The following table lists the dimensions that this report contains.

DimensionDescription
AdvertiserThe name of the advertiser associated with the ad.
SiteThe site on which the ad was presented.

Return to Advertising Reports

Campaign Event Summary (Dynamic)

Use the Campaign Event Summary report to review the effectiveness of campaigns on your site. This report shows a summary of campaign event activity on your site. This report collects data only for closed visits.

The following table lists the measures that this report contains.

MeasureDescription
Count EventsThe total number of campaign events that occurred on the site during the report period.

The following table lists the dimensions that this report contains.

DimensionDescription
AdvertiserThe name of the advertiser associated with the ad.
EventThe type of campaign event that occurred on the site. For example, an ad request.
SiteThe site on which a campaign event occurred.

Return to Advertising Reports

See Also

Running Reports

Viewing Dynamic Reports

Viewing Static Reports

Finding Reports

Printing Reports

Copyright © 2005 Microsoft Corporation.
All rights reserved.
Was this page helpful?
(1500 characters remaining)
Thank you for your feedback
Show:
© 2014 Microsoft