About Segments

Note

• Before you can work with segments, you must contact your system administrator to create Segment models for you.

You use the Segment Viewer module to perform segmentation (or clustering) analysis. In segmentation analysis, users are grouped into segments according to their behavior on the site and their properties, such as age and gender.

The result of the segmentation process is a Segment model. The Segment model describes the shared characteristics of the users belonging to a segment or a group of segments. Segments and segment groups are created in Commerce Server Manager from data in your Data Warehouse.

You use the Segment Viewer module to examine a single segment or to compare one segment to another. You also use the Segment Viewer module to create a summary report of all your segments and to export a segment to a list.

This section contains:

• Segments and Segment Groups
• Segment Models
• Segment Viewer
• Segment Reports

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