Business Desk Analysis
You use the Analysis modules to analyze data about user activity on your site. You can analyze specific information about registered users, and also analyze user behavior during visits to your site, including how much time they spent on a particular page, or which links they clicked.
You can run reports to review the data and to view population segments. The information provided in these reports and segments can help you make informed decisions about pricing, marketing, advertising, and other aspects of your business.
Before you run analysis reports or view segments to analyze user activity on your Web site, your system administrator must install Microsoft Commerce Server 2002. Additionally, the system administrator must import Web usage and transaction data into the Data Warehouse, and run the Report Preparation process.
This section contains:
- Workflow for Reports Management. Illustrates the workflow for running, changing, and managing reports.
- Workflow for Segment Analysis. Illustrates the workflow for viewing and managing segments and Segment models in the Segment Viewer module in Commerce Server Business Desk.
- Workflow for Affinity Lists. Illustrates the workflow for creating affinity lists.
- About Dynamic and Static Reports. Describes the components of Business Desk Analysis, how to secure reports, and explains the properties of a report. Provides an overview of the different types of report definitions.
- About Segments. Describes what segments and segment groups are in relation to users on your Web site, and describes the Segment Viewer module and how you can use it to analyze activity on your site.
- About Affinity Lists. Explains what affinity lists are and how to create them.
- Commerce Server 2002 Reports. Describes the reports and the report properties provided with Commerce Server 2002.
- Clickstream Analysis. Explains how to use Commerce Server 2002 reports for clickstream analysis.
- Before You Analyze Commerce Server Data. Explains the steps required to run Commerce Server 2002 analytical functions.
- Finding Reports. Explains how to find a report in the Reports list.
- Running Reports. Explains how to run dynamic and static reports.
- Viewing Dynamic Reports. Explains how to view completed dynamic reports and how to use the drillthrough feature.
- Viewing Static Reports. Explains how to open and view static reports in the Completed Reports module.
- Printing Reports. Explains how to print dynamic and static reports from the browser window.
- Exporting a Dynamic Report. Explains how to export a dynamic report to Microsoft Excel.
- Exporting a Static Report. Explains how to export a static report as a list to the List Manager module in Business Desk.
- Creating a New Dynamic Report Definition. Explains how to create a new dynamic report definition.
- Customizing Reports. Explains how to customize static or dynamic reports.
- Deleting Reports. Explains how to delete custom dynamic report definitions and completed static reports.
- Viewing Report Properties. Explains how to view report properties.
- Analyzing Population Segments. Explains how to open a Segment model, view a segment or a segment group, compare two segments or segment groups, and export segment data to a list.
- Creating Affinity Lists. Explains how to create and export affinity lists.
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