Commerce Server 2002 features function together seamlessly, enabling you to provide merchandising, catalog display, customer service, and order management and receipt.
The following table provides an overview of the Commerce Server features.
Import large amounts of site usage data collected from different data sources into the Commerce Server Data Warehouse, and manage the data.
Analyze site effectiveness by running Commerce Server reports, or by creating your own custom reports.
Identify specific groups of users by running a report, and then export the results to a list. Use the list in a direct mail campaign, or to update the properties of the users so you can target merchandise or content to them.
Review collected data to identify hidden trends and new customer segments, and to view the properties of the segments.
Provide intelligent cross-sell capabilities, and dynamically recommend products to users as they navigate your site.
Personalize the buying experience with targeted merchandising.
Deliver the optimal content for a given user in a given context.
Create, analyze, and manage personalized and targeted discounts, and direct marketing and advertising campaigns.
Add predictive capabilities to your Web site.
Target ads or discounts to users of a specific profile. For example, you can target ads to female users who visit your site three times a week, and who have purchased three or more products.
Create and schedule campaigns for customers who compete within the same industry. The competing ads are never shown on the same page.
Charge your advertising customers based on the number of ad requests or clicks they want their ads to receive.
Charge your advertising customers based upon the page on which they want their ad to appear.