Lab 2: Creating a Marketing Campaign

Estimated Time to Complete: 30 minutes

Scenario: Because you are just getting started in the online catalog business, you want to create an advertisement campaign for your specialized camping books. To stimulate sales, you want to create a discount for these books.

Each of the lessons listed below is a prerequisite for the subsequent lesson. It is important to complete each lesson in the order listed.

• Lesson 1: Creating an Ad Campaign
• Lesson 2: Creating a Target Expression
• Lesson 3: Creating a Discount Campaign

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