About the Predictor Resource
The Predictor resource is a Microsoft Windows 2000 service that is optionally installed with Commerce Server 2002 as part of a complete or a custom installation.
You use the Predictor resource for general-purpose data mining and analysis. You can provide product recommendations on your site, and analyze user activity. For example, you can provide the following features on your site:
- Cross-sell. Provide real-time product recommendations to users to buy as they shop for products on your Web site.
- Cross-browse. Provide real-time product recommendations to browse on your site as users shop for products.
- Demographic prediction. Make statistically informed guesses about the demographic makeup of every customer based on the products they purchase and the pages they browse on your site.
- Targeted advertising. Target banner ads and e-mail personalized for each user based on their browsing and shopping behavior on your site.
- User segmentation. Automatically segment your site visitors based on their buying and browsing behavior on your site.
To analyze user activity on your site, you can do the following:
- Use the Affinity Lists module in Business Desk to create affinity lists that contains user information. The affinity list is automatically exported to the List Manager module.
- Generate a mailing list using the List Manager module in the Business Desk.
- Create a direct mail campaign from this list to target users who are likely to buy a specific product using the Campaign Manager.
For more information about affinity lists, see About Affinity Lists. For more information about campaigns, see Business Desk Campaigns.
This section contains:
See Also
Installing Commerce Server Resources as Clustered Resources
Securing a Predictor Deployment
Setting Up Model Configurations
Predictor Configuration Model Setup Wizard
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