Creating an Ad Campaign

You use the Commerce Server Business Desk Campaigns modules to create and schedule marketing campaigns. You can create ad campaigns, direct mail campaigns, and discount campaigns. With the Campaigns modules you can manage different types of campaigns for several customers. You can also use the Reference Tables module in Campaigns to set up your industry codes. Industry codes enable you to identify the associated industry of an ad or discount, thus preventing two ads or discounts from customers within the same industry from appearing on the same Web page.

In this lab, you will add an industry code for Books. Then you'll add a new campaign customer, Lucerne Publishing, and then a new advertising campaign named Bill's Books.

To add an Industry Code to the Reference Tables

1. In Campaigns, click Reference Tables.

2. In the Reference Tables screen, in the Industry Codes section, click New.

3. In the Industry Code box, type Books.

4. Click Accept.

5. To save the new industry code and return to the Business DeskWelcome screen, click on the toolbar.

The new industry code is saved. You can now prevent two ads from promoting different books on the same Web page.

To add a campaign customer

1. In Campaigns, click Campaign Manager.

2. In the Campaign Manager screen, click on the toolbar, and then select New Customer from the drop-down list.

3. In the Campaign Manager - New (customer) screen, in the Customer Properties section, do the following:

   Use this	To do this
   Name	Type Lucerne Publishing.
   Type	Select Advertiser from the drop-down list.
   Industry	Select Books from the drop-down list.

4. To save the new customer and return to the Campaign Manager screen, click on the toolbar.

The new customer is saved and appears in the Campaign Manager screen. You can now add a new campaign.

To add a campaign

1. In the Campaign Manager screen, select Lucerne Publishing.

2. In the Campaign Manager screen, click on the toolbar, and then select New Campaign from the drop-down list.

3. In the Campaign Properties section, do the following:

   Use this	To do this
   Campaign Name	Type Bill's Books.
   Start date	Select yesterday's date from the drop-down calendar.
   End date	Select a date one month from today from the drop-down calendar.
   Status	Select Active from the drop-down list.

4. In the Advertising/Campaign Goaling section, do the following:

   Use this	To do this
   Set goals by	Select Advertising Items from the drop-down list.
   Schedule by	Select Requests from the drop-down list.

5. To save the campaign and return to the Campaign Manager screen, click on the toolbar.

The Bill's Books campaign is saved and is goaled at the advertising item level. You can now create a new ad and target those users to whom you want to display the ad.

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