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Business Desk Campaigns

Commerce Server 2002

You use the Campaigns modules to create and manage marketing campaigns. The Campaigns modules provide an easy to use interface to help you create and manage your campaign schedules. You can use Business Desk Campaigns to personalize the user buying experience with targeted merchandising by determining the type of content that will be shown to the user and when the content is delivered. You can create an ad campaign, a direct mail campaign, or a discount campaign, and then specify when the content will be delivered to a targeted group of users.

You can run campaign reports to help you make informed decisions about pricing, marketing, advertising, and other aspects of your business. Analyzing your campaigns gives you the ability to promote the campaigns that are the most successful.

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