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Targeting System

Commerce Server 2002

The Targeting System is a high-performance, versatile platform that business managers use to target content to any business-related item or condition. It includes a consistent targeting model so business managers use only one technology to target different business conditions.

Use can use the Targeting System to do the following:

  • Personalize the buying experience with targeted merchandising.
  • Create and schedule campaigns for customers who compete within the same industry. The competing ads are never shown on the same page.
  • Charge your advertising customers based on the number of ad requests or clicks they want their ads to receive.
  • Charge your advertising customers based upon the page on which they want their ad to appear.

The Targeting System includes five main feature areas:

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