Creating a Target Expression

  • Article

You use the Campaign Expressions module to define the user group that you want to target. You might want to target an advertisement, direct mail, or apply a discountcampaign to this group.

In this lab, you will create an ad campaign targeting all male customers. You defined the gender property in the "Creating a Site Term" lab, so you can now use the gender profile property to target the ad.

Ee810566.note(en-US,CS.10).gif Note

  • In this lab, in order to view the advertisement, an image is required in the Retail site folder.

To copy image files to your site

  • Copy the image file in the \Tutorial folder at the root of the CDROM to the <drive:>\Inetpub\wwwroot\Retail\Images folder.

To target an expression

  1. In Campaigns, click Campaign Expressions.

  2. In the Campaign Expressions: Target Expressions screen, click Add on the toolbar.

  3. In the TargetExpression dialog box, do the following:

    Use this To do this
    Name Type MaleUsers, and then click New.
    Target based on the following conditions
    • First box - Select UserObject from the drop-down list, select General , and then select Gender.

    • Second box - Select Is Equal To from the drop-down list.

    • Third box - Click the ellipse button […], and then select the Male site term token, and then click OK.

  4. Click Apply.

  5. To save the expression, click Save.

The expression is saved and the ad will target male users.

To create a target group

  1. In Campaigns, click Target Group.

  2. In the Target Group screen, click Add on the toolbar.

  3. In the New Target Group: New screen, do the following:

    Use this To do this
    Target group name Type MaleGroup, and then click New.
    Expression Select MaleUsers from the drop-down list.
    Action Select Require from the drop-down list.

  4. Click Accept.

  5. To save the target group and return to the Target Group screen, click Save and go back on the toolbar.

The target group is created using the MaleUsers target expression.

To create a new ad

  1. In Campaigns, click Campaign Manager.

  2. In the Campaign Manager screen, click the arrow next to the Lucerne Publishing campaign, and then select Bill's Books.

  3. In the Campaign Manager screen, click Add on the toolbar, and then select New Ad from the drop-down list.

  4. In the Campaign Manager - Lucerne Publishing - Bill's Books - New (ad) screen, in the Add Properties section, do the following:

    Use this To do this
    Ad name Type TargetMales.
    Status Select Active from the drop-down list.
    Type Select Paid Ad from the drop-down list.
    Requests Type 1000.
    Exposure limit Select None from the drop-down list.
    Industry Select Books from the drop-down list.

  5. In the Ad Target section, do the following:

    Use this To do this
    Page groups Verify the Show on all Page Groups check box is selected to display the ad on all Retail site Web pages.
    Target groups: Available Select MaleGroup, and then click Add to move the group to the Assigned box.

  6. Scroll down, and in the Ad Display section, do the following:

    Use this To do this
    Size Select Full Banner from the drop-down list.
    Type Select Image from the drop-down list.
    Image URL Type http://<computername>/Retail/Images/MSPress.gif.
    Click URL Type https://MSPress.Microsoft.com.

The ad is defined. You can now preview the ad before sending it to production.

To preview the ad

  1. In the Ad Display section, click Preview.

  2. In the Preview dialog box, select Yes to save the Campaign item.

    A copy of the ad appears in the display area below the Preview button.

  3. To return to the Campaign Manager screen, click Back on the toolbar.

To verify the status of the targeted ad

  1. In the Campaign Manager screen, click Find on the toolbar.

  2. In the Find screen, in the Status box, select All from the drop-down list.

  3. Click Find Now.

  4. In the Filtered View list, click the arrow next to Lucerne Publishing, and then click the arrow next to Bill's Books to verify that the targeted ad appears.

The status of the TargetedAd is active.

To update the campaign on the Web site

  1. In Campaigns, click Publish Campaigns.

  2. In the Publish Campaigns screen, in the Production Items list, select advertising.

  3. To update the campaign, click Publish a catalog on the toolbar.

The ad campaign is updated and will target male users on the Retail site.

Site Verification Steps

To verify your changes on the Retail site

  1. To open the Retail site, in Internet Explorer type http://<computername>/Retail on the Address line.

  2. Click Sign-in under Login, and then do the following:

    Use this To do this
    User name Type JillUser.
    Password Type open_sesame.

  3. Click Submit.

    The ad does not appear on the Retail site because you targeted the ad to male users.

  4. Close the browser window.

  5. To reopen the Retail site, in Internet Explorer type http://<computername>/Retail on the Address line.

  6. Click Sign-in under Login, and then do the following:

    Use this To do this
    User name Type JackUser.
    Password Type open_sesame.

  7. Click Submit.

    The ad appears on the Retail site because you targeted the ad to male users.

  8. Close the browser window.


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