Prediction Models

You build Prediction models by using the Predictor resource in Commerce Server Manager. The Predictor resource is a type of model that contains a summary of data used for predicting user behavior on your site, and consists of a set of decision trees and a summary network called a dependency network. A dependency network summarizes the dependencies (predictive relationships) described by the decision trees.

Prediction models provide more accurate predictions than do segmentation or memory-based algorithms.

You use the Prediction Model Viewer to view both the dependency network and the individual decision trees. This information may give you insights about your customers that help you target those customers and design a better site. campaigns.

Before you build an analysis model, you must ensure that the data with which you want to build the model is available in the Data Warehouse.

See Also

Workflow for the Predictor Resource

About the Predictor Resource

Analyzing Model Effectiveness

Using Dependency Network View

Using Decision Tree View

Creating a Marketing Campaign

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