Lab 7: Creating an Ad Campaign

You use the Campaign Manager module to create an ad for a specific campaign. You select the type of ad, which can be either a paid ad or a house ad depending on the Need of Delivery (NOD) schedule. You can also set a limit on how many times you want to show a user a piece of content within a user session. To prevent two ads from competing companies in the same industry from appearing on the same page, you can select an industry code for the ad.

In this scenario, we will create a new ad campaign for Web Developers and make use of the campaign expression that we created in Module 6.

To create a new ad campaign, do the following:

1. In Campaigns, click Campaign Manager.

2. In the Campaign Manager screen, expand Microsoft Advertising, expand Advertising Demo Ads, click on the toolbar, and then select New Ad from the drop-down list to create the new ad.

3. In the Campaign Manager <Customer> <Campaign> New (ad) screen, in the Ad Properties screen, do the following:

   Use this	To do this
   Ad name	Type WebDevAd.
   Status	Select Active.
   Type	Select House Ad from the drop-down list.

4. In the Ad Target section, in the Target groups box, select WebDeveloper, and then click Add.

5. In the Ad Display section, do the following:

   Use this	To do this
   Size	Select Full Banner (468x60) from the drop-down box.
   Type	Select Image from the drop-down box.
   Image URL	Type the location for the Commerce Server 2002 ad.
   Click URL	Type https://www.microsoft.com/CommerceServer.

6. To save the ad and return to the Campaign Manager screen, click on the toolbar.

7. In Campaigns, click Publish Campaigns.

8. In the Publish Campaigns screen, select the campaign item you want to publish, and then click on the toolbar.

   The campaign item is sent to production. The site is updated to include the new campaign item.

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