Ad Clicks

You use the Ad Clicks model configuration to build analysis models that predict the ads that your users are likely to click. Recommendations can be based upon the predictions from Product Browsing, Page Group Browsing, Transactions, and Demographic data. You can also select which model configuration data should be considered before making an Ad Clicks prediction.

Notes

• Do not use the Demographic model configuration data if you do not have any registered users on your site.
• Do not use the Transactions model configuration data if the users on your site do not make any purchases.

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