Analyzing Population Segments
Note
- Before you can work with population segments, your system administrator must build a Segment model for you.
Segments represent groups of users who share characteristics or behavior. Segments are derived from data stored in the Data Warehouse. You use the Segment Viewer module in Commerce Server Business Desk to analyze segments and segment groups to identify specific characteristics or behavior, such as usage trends. You can then use the results of your analysis to make marketing decisions based on similarities among users.
This section contains:
- Viewing a Segment Model
- Comparing Two Segments or Segment Groups
- Renaming a Segment or Segment Group
- Generating a Segment Report
- Exporting Segment Data to List Manager
See Also
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