Lesson 5: Building the Sequence Clustering Scenario
The marketing department of Adventure Works wants to see how customers move through the Adventure Works Web site. The company suspects that there is a pattern to the order in which customers put products into their shopping baskets. By using the Microsoft Sequence Clustering algorithm, they can find the sequences by which customers add items to their baskets. They can then use this information to streamline the flow of the Web site so that it leads customers to purchase additional products.
When you complete the tasks in this lesson, you will have a mining model that can predict the next item that customers will put into their shopping baskets.
In this lesson you will build a sequence clustering scenario. To complete the tasks in the lesson, you will use the Microsoft Sequence Clustering Algorithm.
This lesson contains the following topics:
- Creating a Sequence Clustering Mining Model Structure (Data Mining Tutorial)
- Exploring the Sequence Clustering Models (Data Mining Tutorial)