You have trained, tested, and explored the data mining models you created. Now you are ready to use the models to identify recipients for Adventure Works Cycles targeted mailing campaign. In this lesson you will create a query to predict which customers are most likely to purchase a bike. You will also retrieve the probability that the prediction is correct, so that you can decide whether to present the recommendation to the marketing department or not.
Once you have identified customers with a high probability of purchasing a bike, you will drill through to the details of the cases in the mining model to retrieve names and contact information for these customers.
This lesson contains the following topics: