After you clone the self-signed certificate, you'll need to enable the new one and remove the old one. You can enable the new certificate by running:
Enable-ExchangeCertificate -Thumbprint F7A8F1B443A0E7266C72CDE0603302C07B856076 -Service IIS
(where F7A8F1B443A0E7266C72CDE0603302C07B856076 is the thumbprint for the new certificate you've just created). To remove the old certificate, run:
Remove-ExchangeCertificate -Thumbprint 157700393E5D76615E855A773CFA08AB5842DFB0
(where 157700393E5D76615E855A773CFA08AB5842DFB0 is the thumbprint for the old certificate you're replacing).
thanks to http://www.exchangeinbox.com/article.aspx?i=114 for the info. I think the explanation of cloning the cert is a little more thorough here, but the lack of mention of enabling through me for a loop. Hopefully this can be helpful to someone.