Commerce Server Concepts

  • Article

To optimize your use of Commerce Server 2002, it is important that you have a sound understanding of the underlying concepts on which it is built.

This section contains:

  • Closing the Loop. Describes how you can use Commerce Server to continuously collect data about user activity on your Web site, analyze the data, and use the results of the analysis to update your site.
  • Roles and Responsibilities. Describes how the Commerce Server design targets the skills of three key groups: Web site developers, system administrators, and business managers. Lists the interfaces and tools available for each group.
  • Profile Concepts. Describes Commerce Server profiles, how profiles are created, and how profiles are used in Web site management.
  • User List and Mailing List Concepts. Describes Commerce Server user lists and mailing lists, and how these lists are used in Web site management.
  • Catalog Concepts. Describes Commerce Server catalogs, how catalogs are used in Web site management, how catalogs are structured, and how they are populated with product data.
  • Data Warehouse Concepts. Describes the Commerce Server Data Warehouse, how it is used in Web site management, and how it is populated with data.
  • Prediction and Data Mining Concepts. Describes Commerce Server analysis models, how they are created, and how they are used in Web site management.
  • Pipeline Concepts. Describes Commerce Server pipelines and how to use them.
  • Targeting and Personalization Concepts. Describes Commerce Server targeting and personalization, and how they are used.
  • Campaign Concepts. Describes Commerce Server campaigns, how campaigns are used in Web site management, how campaigns are structured, and how they are processed.
  • Ad Concepts. Describes Commerce Server ads, their components, and how they are processed.
  • Discount Concepts. Describes Commerce Server discounts, types of discounts, how to use them, and how they are processed.
  • Direct Mail Concepts. Describes Commerce Server direct mail, how to use opt-out lists, and how direct mail is processed.
  • Order Management Concepts. Describes Commerce Server orders, how to manage them, and how they are processed.
  • International Solution Concepts. Describes process of internationalizing a site.

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