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Opportunity entities

Applies To: Microsoft Dynamics CRM 2013, Microsoft Dynamics CRM Online

The opportunity entity represents a potential sale to new or established customers. It helps you to forecast future business demands and sales revenues. You can create a new opportunity in Microsoft Dynamics CRM to monitor an inquiry from your existing customer, or convert a qualified lead into an opportunity. Salespeople often use opportunities to keep track of the sales engagements that they are currently working on.

You can track the estimated revenue, estimated close date, and rating of the opportunity as well as what stage the opportunity is in. You can track the potential customer’s name and salesperson’s name. You can monitor activities related to the potential sale, such as telephone calls, email messages, and tasks.

An opportunity must be associated with one account or contact. An account and a contact may have links to multiple opportunities. Opportunities contain competitor information that helps you to analyze and find effective selling strategies.

Each opportunity may have multiple products associated with it. An association between an opportunity and a product is represented by the opportunity product entity.

After you determine whether the prospective customer or an existing customer wants to purchase your product or service, you may close an opportunity. By closing an opportunity, you deactivate it, but you do not delete it. This gives you an option to reopen it later. When you close an opportunity, an opportunity close activity is created. It is represented by the opportunity close entity. You can use this entity to store information about the revenue, why you closed the opportunity, close date, and the competitor. It also contains the information about the user that created the opportunity.

The entities that can be associated with an opportunity to provide a complete set of information about the sales engagement include: activities, notes and attachments, competitors, quotes, orders, and sales literature.

See Also

Microsoft Dynamics CRM 2013 and Microsoft Dynamics CRM Online
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