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Lesson 4: Building the Market Basket Scenario

The marketing department of Adventure Works wants to improve the company Web site to promote cross-selling.

Before they can update the site, they need to create a data mining model that can predict which products customers might want to purchase, based on the other products that are already in the customers' online shopping baskets. These predictions will also help the marketing department to arrange together on the Web site those items that tend to be purchased together.

After you complete the tasks in this lesson, you will have a mining model that can predict additional items that may appear in a shopping basket, or that a customer may want to add to their basket. Additionally, you will have a complete mining model that shows groups of items from historical customer transactions.

In this lesson you will create a market basket scenario. To complete the tasks in this lesson, you will use the Microsoft Association Algorithm.

This lesson contains the following topics:

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