Product Planning with Fausto Ibarra
About This Vide
Fausto discusses his role on the SQL Server Marketing team as the director of Product Management. He discusses the process of how his team helps decide what features to include in a release. He talks about the tools they use in their planning such as market research, customer feedback, competitive analysis and collaboration with other internal teams. He also talks about the work required after the product releases to manufacturing.
Published Date: September 11, 2008
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