Reporting on Spatial data in SQL Server 2008 R2
Report Builder 3 the latest version of the end user reporting tool in SQL Server 2008 R2 has built in support for Bing Maps and you can try this for yourself in the November CTP.
If you prefer to read about this then there is a step by step guide here
Published Date: November 27, 2009
Presented By: Andrew Fryer
Tags: TechNet Edge , Report Builder 3 , SQL Server 2008 R2 , Videos , English , Andrew Fryer , Zune , iPod