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Marketing Automation

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[Applies to: Microsoft Dynamics CRM 4.0]

The Marketing Automation features let you perform detailed campaign planning, manage the creation and execution of a campaign, and assess a campaign's performance.

The following illustration shows the entity relationships for this area. For more information, see Key to Entity Diagrams.

Marketing automation entity model

In This Section

Campaign Entities

Describes the entities used for managing marketing campaigns.

List Entities

Describes the entities used for managing lists needed for conducting marketing campaigns.


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