Creating Affinity Lists

Ee784318.note(en-US,CS.20).gifNote

  • Before you can work with affinity lists, your system administrator must build a Prediction model for you.

You use the Affinity Lists module to create new lists from Prediction models and export them as lists into the List Manager module. You export an affinity list, for example, to create a direct mail list, which you can use to target specific users, for example, those users who are likely to buy a specific product.

To export a direct mail list from affinity lists

  1. In Analysis, click Affinity Lists.

    In the list of Prediction models, click the model that contains the information on which you want the direct mail list created, and then click Export as direct mail list on the toolbar.

  2. In the Affinity List dialog box, do the following:

    Use this To do this
    List name Type a name for the list.
    Product Identifier Type the product identifier/SKU for the target product or click Search Catalog to open the Product Picker dialog box.
    Minimal Percent for product Select a minimum probability threshold from 0 to 1 (for example, 0.001230). A higher minimum probability will result in a higher threshold, and a smaller number of users will be included in the direct mail list.
  3. Click OK.

    The export process starts. For large models it might take a few minutes for the list to appear in the List Manager module.

  4. In Campaigns, click List Manager.

The affinity list appears in the list of direct mail lists. From this list, you can create a direct mail list.

See Also

Creating Direct Mail

Copyright © 2005 Microsoft Corporation.
All rights reserved.