Step 2: Collect User Data

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You can extend your user profile with a new property that you can target. A profile is a single instance of a profile definition containing the data that the profile definition collects. For example, you can design a profile definition to collect user data, such as Favorite Sport. You use the Profiles Resource or the Users module in Commerce Server Business Desk to add new properties to your profile definition. For information about extending your user profile, see Adding Properties to Profile Definitions in the Profiles Resource.

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