Prediction and Data Mining Concepts

The Commerce Server Predictor resource is a powerful data-mining tool that you use to provide predictive capabilities for your Web site, for example, to display product recommendations. You can also use the Predictor resource to analyze the characteristics of the users visiting your site, and discover relationships among the characteristics. You can then use this information to target content to users who have similar characteristics.

The Predictor resource mines data collected in the Data Warehouse. The Data Warehouse database can store all site data, including user profile data, click-history data, and transaction data. Although the Data Warehouse database is quite large, the capabilities of the Predictor resource can efficiently mine the data.

This section contains:

• Using Prediction in Web Site Management
• Analysis Models
• Prediction Models
• Segment Models
• Creating Analysis Models

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