Components of an Ad

In Commerce Server, ads are treated as having four parts:

Ad properties are the name of the ad, the type (paid ad or house ad), the weight or number of requests or clicks scheduled to be delivered (paid ad versus house ad), the exposure limit, and the industry associated with the ad.
Ad schedule is the start date/time and end date/time. You can select on which days of the week the ad will be displayed, and what times of each day.
Ad target identifies on which pages the discount will be displayed, and to which target groups.
Ad display identifies the size of the ad, the type (for example, image, text, or HTML), and if needed, the image and/or URL that the user can click to go to another page (or Web site). You can display ads as images, text, HTML, non-clickable images, Buy Now ads, Windows Media Services, or vignettes. (A vignette ad is composed of text that is displayed adjacent to the image where the ad is displayed.)

Additional resources