Adding Campaign Properties

You use the Campaign Manager module to add campaign properties, such as the campaign name, and the start and end dates of the campaign. You also establish the status of the campaign by making it either active or inactive.

To add campaign properties

1. In Campaigns, click Campaign Manager.
2. In the Campaign Manager screen, select the customer for whom you want to create a new campaign, click on the toolbar, and then select New Campaign from the drop-down list.
3. In the Campaign Manager <Customer> New (campaign) screen, in the CampaignProperties section, do the following:

   Use this	To do this
   Campaign name	Type the name of the new campaign.
   Start date	Select the campaign start date from the drop-down calendar.
   End date	Select the campaign end date from the drop-down calendar. Campaign dates are used as default dates for campaign item dates. However, campaign item dates override campaign dates. A campaign item date may be set to extend past the dates for the campaign.
   Status	Select the campaign status from the drop-down list. The status can be either Active or Inactive.
   Deleted	This is a non-editable box. This box specifies if the campaign has been deleted. For information about deleting and restoring campaigns, see Deleting and Restoring a Campaign.
   Comments	Type any necessary comments about the campaign.

The campaign properties are created.

To determine the number of ads to deliver and the amount of time in which you want to deliver them, you goal the campaign by campaign-level or advertising item-level goaling. For information about goaling a campaign, see Goaling a Campaign.

See Also

Workflow for Campaign Management

About Campaigns

Adding a Customer

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