Adding a Campaign

After you add customer information, you can add a campaign for the customer. Each customer can have multiple campaigns. For example, a customer might have both a brand awareness campaign and a customer loyalty campaign. You use the Campaign Manager module to add the campaign and its properties for a specific customer. You goal the campaign to determine the number of ads to deliver and the amount of time in which you want to deliver them. You can also use the Campaign Manager module to copy a campaign, edit campaign properties, locate a campaign, and delete and restore a campaign.

This section contains:

• Adding Campaign Properties
• Goaling a Campaign

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