Targeting an Ad to a Page Group
You can specify that an ad will appear on all pages of the site or that it will appear only on assigned page groups. Page groups allow you to specify on what Web pages an ad will appear. For example, if your Web site is an online newspaper, you may want to assign an ad for golf clubs to only run on pages in the Sports page.
You can display ads on all of your page groups, or you can select from available page groups that have been created in the Page Groups section in the Reference Tables module.
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Note
- Before you can target an ad to a page group, your site developer must add the necessary code to enable the ad to display on the page. For information about enabling ads to display on a page, see the Ad Sitelet sample in the Commerce Server 2002 Software Development Kit.
To target an ad to a page group
In Campaigns, click Campaign Manager.
In the Campaign Manager screen, expand the customer, expand the campaign for which the ad was created, select the ad for which you want to create a new page group, and then click
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on the toolbar.In the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, in the Ad Target section, do the following:
Use this To do this Show on all Page Groups Select this check box to display the ad on all page groups of the Web site. To assign the ad campaign to a specific page group, clear the check box, and follow the remaining steps in this procedure.
Page groups: Available Select the page group(s) you want to assign. Target groups: Available Select the target group(s) you want to assign. For information about target groups, see Target Groups and Creating a Target Group.
Click Add.****
The selected page is moved to the Assigned box.
To save the ad and return to the Campaign Manager screen, click
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on the toolbar.
The ad will now appear on the selected page groups.
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Important
- Any changes made to your ad must be published into production before they will appear on the Web site. For information about publishing changes to your Web site, see Publishing Campaign Changes on Your Web Site.
See Also
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