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Commerce Server Concepts

Commerce Server 2000

To optimize your use of Microsoft Commerce Server 2000, it is important that you have a sound understanding of the underlying concepts on which it is built.

This section contains:

  • Site Management Cycle. Describes how you can use Commerce Server you to continuously collect data about user activity on your Web site, analyze the data, and then use the results of the analysis to update your site.

  • Roles and Responsibilities. Describes how the Commerce Server design targets the skills of three key groups: Web site developers, system administrators, and business managers. Lists the interfaces and tools available for each group.

  • Profiles. Describes Commerce Server profiles, how profiles are created, and how profiles are used in Web site management.

  • User Lists and Mailing Lists. Describes Commerce Server user lists and mailing lists, and how these lists are used in Web site management.

  • Cookies and Authentication. Describes Commerce Server cookies and how Commerce Server uses them.

  • Catalogs: Products for Sale. Describes Commerce Server catalogs, how catalogs are used in Web site management, how catalogs are structured, and how they are populated with product data.

  • Data Warehouse. Describes the Commerce Server Data Warehouse, how it is used in Web site management, and how it is populated with data.

  • Prediction and Data Mining. Describes Commerce Server analysis models, how they are created, and how they are used in Web site management.

  • Pipelines. Describes Commerce Server pipelines and how to use them.

  • Targeting and Personalization. Describes Commerce Server targeting and personalization, and how they are used in Commerce Server to perform targeting and personalization.

  • Campaigns: Ads, Discounts, and Direct Mail. Describes Commerce Server campaigns, how campaigns are used in Web site management, how campaigns are structured, and how they are processed.

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