Step 4: Create New Site Terms

Site terms are lists of the specific values that are pertinent to your site. You use a site term to assign this list of values to a property as an attribute. Using site terms you can standardize the values that are used throughout your site and to target products and advertisements to your users. You can also apply site terms to profile properties.

In this step, you will create a Gender site term, and define female and male as the possible values. When you create the profile property named Gender, and set the site term data type, only one of the possible values can be assigned to the profile.

After you have created your site terms, you will set up a user profile to include the site terms so you can later target an advertisement to those site users who match the user profile.

1. Open the NorthwindTraders Business Desk.
2. In Profiles, click Site Terms Editor.
3. In the Site TermsEditor screen, select User Site Terms from the list, and then click Add.
4. In the Add dialog box, select Add a new group from the list, and then click OK.
5. In the Attributes section, do the following:

   Use this	To do this
   Name	Type PersonalInfo.
   Display name	Type Personal Information.

6. Click Apply.
7. In the Site term structure section, select Personal Information from the list, and then click Add.
8. In the Add dialog box, select Add a new site-term from the list, and then click OK.
9. In the Site TermsEditor screen, in the Site TermAttributes section, do the following:

   Use this	To do this
   Name	Type u_gender.
   Display Name	Type Gender.

10. Click Apply.
11. In the Site TermsEditor screen, in the Terms section, click New and then, do the following:

    Use this	To do this
    Term Name	Type Male as the name for the new term.
    Display Name	Type Male.

12. To add the new term to the site term and display it in the term list, click Accept.
13. In the Site TermsEditor screen, in the Terms section, click New and then, do the following:

    Use this	To do this
    Term Name	Type Female as the name for the new term.
    Display Name	Type Female.

14. To add the new term to the site term and display it in the term list, click Accept.
15. Click Apply, and the then click on the toolbar.
16. In the Site term structure section, select Personal Info from the list, and then click Add.
17. In the Add dialog box, select Add a new site-term from the list, and then click OK.
18. In the Site TermsEditor screen, in the Site TermAttributes section, do the following:

    Use this	To do this
    Name	Type u_userDescription.
    Display Name	Type User Description.

19. Click Apply.
20. In the Site TermsEditor screen, in the Terms section, click New and then do the following:

    Use this	To do this
    Term Name	Type entrepreneur as the name for the new term.
    Display Name	Type Entrepreneur.

21. To add the new term to the site term and display it in the term list, click Accept.
22. In the Site TermsEditor screen, in the Terms section, click New and then, do the following:

    Use this	To do this
    Term Name	Type contractor as the name for the new term.
    Display Name	Type Contractor / Commercial Business.

23. To add the new term to the site term and display it in the term list, click Accept.
24. Click Apply, and the then click on the toolbar.

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