Scheduling a Campaign

You schedule a campaign using campaign goaling. You can schedule at the campaign level or the advertising item level. When you create a new campaign goaled at the campaign level, you order the total number of requests for the entire campaign. For example, you perform goaling at the campaign level and your customer orders 25,000 ad requests. At the campaign item level, one ad is set up to display 60 percent of the ad requests, and the other ad is to display 40 percent of the ad requests. If the customer changes the number of ad requests, for example, to 40,000, you don’t have to manually change the number of times the ads are to display; they are still displayed at 60 percent and 40 percent. When you schedule at the ad level, you set the request goals for each individual ad. For more information about campaign goaling, see Campaign Goaling.

In a campaign, weight applies to ads that are goaled at the campaign level. For house, ads the weight is relative to all other house ads for all customers and all campaigns. For paid ads, the weight is relative to other paid ads in the same campaign.

You can schedule the campaign by either clicks or requests. When you schedule a campaign by clicks, the goals of the campaign are met when the user actually clicks on the ad. When you schedule the campaign by requests, the goals of the campaign are met when the ad is displayed on the specified page group.

To schedule the campaign

1. In Campaigns, click Campaign Manager.

2. In Campaign Manager, double-click the customer for whom you want to schedule a campaign, select the campaign, and then click on the toolbar.

3. In the Campaign Manager<Customer Name> <Campaign Name> (campaign) screen, in the Advertising/Campaign Goaling section, do the following:

   Use this	To do this
   Set goals by	Select the goaling level from the drop-down list. You can goal the campaign at the Campaign level or the Advertising Items level. If you select Campaign level goaling, you can modify the Quantity ordered in the field below the Set goals by box. After ad campaign items have been added to the Campaign in the Campaign Manager, you can edit the dynamic table at the bottom of the Advertising/Campaign Goaling section. You select the advertising item in the table, and then click Edit to modify the weight of each ad. The quantities for each of the ads areredistributed based on the weights you enter. If you select Advertising Items level goaling, the quantity ordered field disappears. Quantities for campaigns goaled at the Advertising item level are entered in the ad campaign item. After ad campaign items have been added to the campaign in the Campaign Manager, you can edit the dynamic table at the bottom of the Advertising/Campaign Goaling section. You select the advertising item in the table, and then click Edit to modify the quantities of each ad. Notes You can change the type of goaling from campaign level goaling to advertising item level goaling, and from advertising item level goaling to campaign level goaling. This box is not required for discounts and direct mail campaign items.
   Quantity ordered	Type the number of requests ordered for this campaign. This box is available only if you chose Campaign in the Set goals by box.
   Scheduled by	Select Request or Click from the drop-down list. Request indicates that the goals of the campaign will be met when the ad is displayed on the specified page group(s). Click indicates that the goals of the campaign will be met when the user actually clicks on the ad.

4. To save the schedule and return to the Campaign Manager screen, click on the toolbar.

The campaign schedule is saved with the campaign. You can now create an ad campaign item for the campaign.

See Also

Workflow for Campaign Management

About Campaigns

Campaign Goaling

Adding a Campaign

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