Ad Click Model Configuration Dialog Box
Use to the Ad Click model configuration to build analysis models that predict the ads that your users are likely to click.
You use this dialog box to specify columns in the default view, custom table, or view that correspond to the required properties when building an Ad Click model configuration for your Web site.
The following table shows the options and functions available in the Ad Click Model Configuration dialog box:
| Use this | To do this |
|---|---|
| Setup Ad Click model configuration | Select this check box to set up the Ad Click model configuration. |
| Transaction data | Select this check box to use transaction data for predicting ad clicks. You must select at least one data source for predicting ad clicks. |
| Demographic data | Select this check box to use demographic data of registered users for predicting ad clicks. You must select at least one data source for predicting ad clicks. If you select this option, the Ad Click model configuration will use transaction and product browsing data for registered users only. |
| Product browsing data | Select this check box to use product browsing data for predicting ad clicks. You must select at least one data source for predicting ad clicks. |
| Table or view name | From the drop-down list, select the name of the table or view that contains the data about ads that users clicked. |
| User ID | From the drop-down list, select the name of the column in the selected table that contains the User ID data. |
| Ad ID | From the drop-down list, select the name of the column in the selected table that contains data about which ads were shown or clicked. |
| ClicksNum | From the drop-down list, select the name of the column in the selected table that contains data about the number of times the ad was clicked by the user. If an ad was shown, but not clicked, the value of ClicksNum should be 0. |
See Also
Workflow for the Predictor Resource
Setting Up Model Configurations
Best Practices for the Predictor Resource
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