Microsoft Sequence Clustering Algorithm Technical Reference
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The Microsoft Sequence Clustering algorithm is a hybrid algorithm that uses Markov chain analysis to identify ordered sequences, and combines the results of this analysis with clustering techniques to generate clusters based on the sequences and other attributes in the model. This topic describes the implementation of the algorithm, how to customize the algorithm, and special requirements for sequence clustering models.
For more general information about the algorithm, including how to browse and query sequence clustering models, see Microsoft Sequence Clustering Algorithm.
The Microsoft Sequence Clustering model uses Markov models to identify sequences and determine the probability of sequences. A Markov model is a directed graph that stores the transitions between different states. The Microsoft Sequence Clustering algorithm uses norder Markov chains, not a Hidden Markov model.
The number of orders in a Markov chain tells you how many states are used to determine the probability of the current states. In a firstorder Markov model, the probability of the current state depends only on the previous state. In a secondorder Markov chain, the probability of a state depends on the previous two states, and so forth. For each Markov chain, a transition matrix stores the transitions for each combination of states. As the length of the Markov chain increases, the size of the matrix also increases exponentially, and the matrix becomes extremely sparse. Processing time also increases proportionally.
It might be helpful to visualize the chain by using the example of clickstream analysis, which analyzes visits to Web pages on a site. Each user creates a long sequence of clicks for each session. When you create a model to analyze user behavior on a Web site, the data set used for training is a sequence of URLs, converted to a graph that includes the count of all instances of the same click path. For example, the graph contains the probability that the user moves from page 1 to page 2 (10%), the probability that the user moves from page 1 to page 3 (20%), and so forth. When you put all the possible paths and pieces of the paths together, you obtain a graph that might be much longer and more complex than any single observed path.
By default, the Microsoft Sequence Clustering algorithm uses the Expectation Maximization (EM) method of clustering. For more information, see Microsoft Clustering Algorithm Technical Reference.
The targets of clustering are both the sequential and nonsequential attributes. Each cluster is randomly selected using a probability distribution. Each cluster has a Markov chain that represents the complete set of paths, and a matrix that contains the sequence state transitions and probabilities. Based on the initial distribution, Bayes rule is used to calculate the probability of any attribute, including a sequence, in a specific cluster.
The Microsoft Sequence Clustering algorithm supports the additional of nonsequential attributes to the model. This means that these additional attributes are combined with the sequence attributes to create clusters of cases with similar attributes, just like in a typical clustering model.
A sequence clustering model tends to create many more clusters than a typical clustering model. Therefore, the Microsoft Sequence Clustering algorithm performs cluster decomposition to separate clusters based on sequences and other attributes.
Feature Selection in a Sequence Clustering Model
Feature selection is not invoked when building sequences; however, feature selection applies at the clustering stage.
Model type 
Feature Selection Method 
Comments 

Sequence Clustering 
Not used 
Feature selection is not invoked; however, you can control the behavior of the algorithm by setting the value of the parameters MINIMUM_SUPPORT and MINIMUM_PROBABILIITY. 
Clustering 
Interestingness score 
Although the clustering algorithm may use discrete or discretized algorithms, the score of each attribute is calculated as a distance and is continuous; therefore the interestingness score is used. 
For more information, see Feature Selection.
Optimizing Performance
The Microsoft Sequence Clustering algorithm supports various ways to optimize processing:

Controlling the number of clusters generated, by setting a value for the CLUSTER_COUNT parameter.

Reducing the number of sequences included as attributes, by increasing the value of the MINIMUM_SUPPORT parameter. As a result, rare sequences are eliminated.

Reducing complexity before processing the model, by grouping related attributes.
In general, you can optimize the performance of an norder Markov chain mode in several ways:

Controlling the length of the possible sequences.

Programmatically reducing the value of n.

Storing only probabilities that exceed a specified threshold.
A complete discussion of these methods is beyond the scope of this topic.
The Microsoft Sequence Clustering algorithm supports parameters that affect the behavior, performance, and accuracy of the resulting mining model. You can also modify the behavior of the completed model by setting modeling flags that control the way the algorithm processes training data.
Setting Algorithm Parameters
The following table describes the parameters that can be used with the Microsoft Sequence Clustering algorithm.
Modeling Flags
The following modeling flags are supported for use with the Microsoft Sequence Clustering algorithm.
For more information about the use of Missing values in mining models, and how missing values affect probability scores, see Missing Values (Analysis Services  Data Mining).
The case table must have a case ID column. Optionally the case table can contain other columns that store attributes about the case.
The Microsoft Sequence Clustering algorithm requires sequence information, stored as a nested table. The nested table must have a single Key Sequence column. A Key Sequence column can contain any type of data that can be sorted, including string data types, but the column must contain unique values for each case. Moreover, before you process the model, you must ensure that both the case table and the nested table are sorted in ascending order on the key that relates the tables.
Note 

If you create a model that uses the Microsoft Sequence algorithm but do not use a sequence column, the resulting model will not contain any sequences, but will simply cluster cases based on other attributes that are included in the model. 
Input and Predictable Columns
The Microsoft Sequence Clustering algorithm supports the specific input columns and predictable columns that are listed in the following table. For more information about what the content types mean when used in a mining model, see Content Types (Data Mining).
Column 
Content types 

Input attribute 
Continuous, Cyclical, Discrete, Discretized, Key, Key Sequence, Table, and Ordered 
Predictable attribute 
Continuous, Cyclical, Discrete, Discretized, Table, and Ordered 

Use the PredictSequence (DMX) function for Prediction of Sequences. For more information about the editions of SQL Server that support Sequence Prediction, see Features Supported by the Editions of SQL Server 2012 (http://go.microsoft.com/fwlink/?linkid=232473).

The Microsoft Sequence Clustering algorithm does not support using the Predictive Model Markup Language (PMML) to create mining models.

The Microsoft Sequence Clustering algorithm supports drillthrough, the use of OLAP mining models, and the use of data mining dimensions.