Windows PE (WinPE) is a small operating system used to boot a computer that doesn't have an operating system. Windows PE can be booted into to install a new operating system, recover data, or repair an existing operating system.
Windows Imaging and Configuration Designer (ICD) streamlines the customizing and provisioning of a Windows for desktop editions (Home, Pro, Enterprise, and Education) or a Windows IoT Core (IoT Core) image. Creating, applying, and exporting provisioning packages with the Windows ICD is covered in the article Create a provisioning package.
IT Pro Windows deployment tools
There are also a few tools included in the Windows ADK that are specific to IT Pros:
Plan and execute an endpoint deployment strategy, using essential elements of modern management, co-management approaches, and Microsoft Intune integration.