[Applies to: Microsoft Dynamics CRM 4.0]
Deploying a CRM system may involve significant change in process and daily tasks for members of the organization. A successful deployment guarantees that issues and areas of resistance related to this change are identified and addressed through training, coaching, and other change-management practices. As your company uses Microsoft Dynamics CRM, you will likely determine additional areas that need changes in order to match your changing business processes.
Department managers must be available to set an example and support the implementation, both by talking about it and by using it. Executive managers must demonstrate an ongoing commitment to show that using Microsoft Dynamics CRM is a permanent change.