RFM validation scores and history
Important
This content is archived and is not being updated. For the latest documentation, see Microsoft Dynamics 365 product documentation. For the latest release plans, see Dynamics 365 and Microsoft Power Platform release plans.
Applies To: Microsoft Dynamics AX 2012 R3
This topic explains how to view a customer’s Recency, Frequency, and Monetary (RFM) score and how to view the history of an RFM analysis record. The RFM score is a marketing tool that is used to score a customer on how recently they purchased products and how frequently they purchase products. You can also use the RFM score to evaluate how much money the customer typically spends. For more information about setting up RFM analysis, see Set up RFM analysis.
View a customer’s RFM score
Use this procedure to view a customer’s RFM score.
Click Call center > Journals > Customer service.
In the Customer service form, on the Customer service pane, in the search fields, select the keyword type to search on and enter the search text.
Click Search
In the Customer search form, select the customer record you want, and then click Select customer.
The RFM score is displayed in the Order history group on the right-hand side of the Customer service form.
View or clear the history of an RFM analysis record
Use this procedure to view or clear the history of an RFM analysis record.
Click Call center > Periodic > RFM analysis.
In the RFM analysis form, select the record that you want to view.
To view the record history, click the History FastTab.
To clear the history of the record, click Clear history.