Workflow for Campaign Management
The following figure illustrates a sample scenario for creating, managing, analyzing, and targeting campaigns.
Reference Tables
Campaign Manager
Setting Up Your Reference Tables
Creating a Direct Mail Campaign
Analysis
Campaign Manager
Campaign Expressions Target Group
List Manager
In the Reference Tables module, you specify your content sizes, and add industry codes and page groups. Only perform this step if you need to add or change the tables provided by your site developer.
In the Campaign Manager module, create a new customer (such as Arbor Shoes), and create a campaign (such as Fall Season Sale), and then add a discount campaign item (such as Member Discount).
In the Campaigns Expressions module, create a target expression to specify the users you want to deliver the discount to.
In the Campaign Manager module, run a report to analyze the effectiveness of your ad campaign.
In the List Manager module, import the campaign report into List Manager.
In the Campaign Manager module, use the list to run a direct mail job to target your users more successfully.