Workflow for Campaign Management

The following figure illustrates a sample scenario for creating, managing, analyzing, and targeting campaigns.

Workflow for creating, managing, analyzing, and targeting campaigns

Reference Tables

Analyzing a Campaign

Campaign Manager

Setting Up Your Reference Tables

Creating a Campaign

Importing a Mailing List

Creating a Direct Mail Campaign

Analysis

Campaign Manager

Campaign Expressions Target Group

Targeting an Ad or Discount

List Manager

  1. In the Reference Tables module, you specify your content sizes, and add industry codes and page groups. Only perform this step if you need to add or change the tables provided by your site developer.

  2. In the Campaign Manager module, create a new customer (such as Arbor Shoes), and create a campaign (such as Fall Season Sale), and then add a discount campaign item (such as Member Discount).

  3. In the Campaigns Expressions module, create a target expression to specify the users you want to deliver the discount to.

  4. In the Campaign Manager module, run a report to analyze the effectiveness of your ad campaign.

  5. In the List Manager module, import the campaign report into List Manager.

  6. In the Campaign Manager module, use the list to run a direct mail job to target your users more successfully.

See Also

About Campaigns


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