Managing Lists of User Records
You use List Manager to create and manage lists. There are two types of lists: generic lists and mailing lists. Generic lists are lists imported into List Manager from the Reports module, the Segment Viewer module, SQL Server table, or ASCII text file. List Manager automatically attempts to convert generic lists into mailing lists if they contain rows of e-mail addresses. Mailing lists are used by Direct Mailer to create and send pieces of mail to selected recipients in the list. If the generic list does not contain e-mail addresses, the list is imported as a user list if the requirements of a user list are met. For more information about user list requirements, see "ListManager Object" in Commerce Server 2000 Help.
After the lists are imported into List Manager, you can use them to run Direct Mailer jobs to target your users more successfully. For example, you can run reports that show you the characteristics and past behavior of your users, and then create a direct mail campaign to target advertisements or products to those users.
Individual recipients can request to be placed on either a campaign level or site level opt-out list. Recipients who request that they not receive direct mail messages created as part of a particular campaign item are placed on a campaign level opt-out list. The campaign level opt-out list is named Opt Out <campaign item ID>. Users who request to be placed on the site opt-out list will not receive direct mail messages created by any direct mail campaigns on your site. In the List Manager screen, the site level opt-out list is named Opt Out. For more information about opt out lists, see Opt Out Lists.
Lists are created in List Manager by importing lists created by other applications, such as Microsoft SQL Server (to create a SQL table), Notepad (to create an ASCII text file), Microsoft Excel (to create a spreadsheet) or Microsoft Outlook (to create .pst files that contain messages, appointments, contacts, and other Outlook items).
You can also use List Manager to export lists to a file or SQL Server database, add or subtract lists, copy lists, extract lists, and delete lists.
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