Using Targeting Methods in Web Site Management
You can target content to any business-related item that has a profile. For example, you can target content to anonymous users, registered users, companies, or contexts. For conceptual information about profiles, see Profile Concepts.
You use Business Desk to target content to business-related items. For example, you can do the following:
- Create a direct mail campaign that delivers personalized messages to users.
- Deliver content such as advertisements to users based on certain user profile properties. For example, you might display advertisements for bicycles to users who have their Favorite Sport property set to "Biking."
- Identify groups of Web pages, and then target content to be displayed only on those pages, or only when users with specific properties access those pages.
- Display content on a page based on the properties of other content on the page. For example, if your Web site provides news, you can assign profiles to the content specifying whether Weather_Type property is "Hot" or "Cold." If Weather_Type = Hot, you can display an advertisement for air conditioners.
- Apply discounts to certain products in your catalog, based on characteristics of the product itself, or based on the user profile.
- Choose when to display a discount and when the discount is to be applied to the order. For example, you can apply the discount when users put the item in their basket or when they check out.
See Also
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