Workflow for Segment Analysis

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The following figure illustrates a sample scenario for viewing and managing segments and Segment models by using the Segment Viewer module.

Segment Viewer workflow

Sample Scenario for Viewing and Analyzing Segments

  1. In the Segment Viewer module, select a Segment model to view and analyze.
  2. Analyze the selected segment or segment group to determine its defining characteristics and the characteristics that contrast the selected segment or group with other segments or groups in the model. Analyze these characteristics by viewing the summary information for each, and then comparing it with the information for other segments or segment groups.
  3. If necessary, rename the segment or segment group to reflect its summary and comparison characteristics.
  4. Create a summary report in Internet Explorer and then print the report.
  5. Export a segment to the List Manager module in Commerce Server Business Desk to create a list of the users in the segment for further analysis and management.

See Also

About Segments

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