Clickstream Analysis
You can use Commerce Server 2002 reports to analyze logged data that captures step-by-step user activity on your Web site. You can segment users based on similar activities, categorize site visitors by demographics, find out the content they view, the Web sites they come from, and so on.
By analyzing customer clickstream data, you can rapidly learn much about customer behavior, for example, their likes and dislikes, and consequently boost the effectiveness of your marketing campaigns.
You use the following reports to analyze clickstream data for your users:
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