Managing Lists of User Records

You use List Manager to create and manage lists. There are two types of lists: generic lists and mailable lists. Generic lists are lists imported into List Manager from the Reports module, the Segment Viewer module, or a SQL Server table. Mailable lists are a sub classification of a generic list. A Mailable list is a list that contains a column of e-mail addresses, which is named rcp_email, and possibly other columns from a mailing list. For information about mailing lists, see Mailing Lists.

Mailing lists are used by Direct Mailer to create and send pieces of e-mail to selected recipients in the list. If the generic list does not contain e-mail addresses, the list is imported as a user list if the requirements of a user list are met. For more information about user list requirements, see User Lists.

Lists are created in List Manager by importing lists created by other applications, such as Microsoft SQL Server (to create a SQL table), and Notepad (to create an ASCII text file).

After the lists are imported into List Manager, you can use them to run Direct Mailer jobs to target your users more successfully. For example, you can run reports that show you the characteristics and past behavior of your users, and then create a direct mail campaign to target advertisements or products to those users.

Individual recipients can request to be placed on either a campaign-level or site-level opt-out list. Recipients who request that they not receive direct mail messages created as part of a particular campaign item are placed on a campaign-level opt-out list. The campaign-level opt-out list is named Opt Out <campaign item ID>. Users who request to be placed on the site opt-out list will not receive direct mail messages created by any direct mail campaigns on your site. In the List Manager screen, the site level opt-out list is named Opt Out. For more information about opt-out lists, see Opt-Out Lists.

You can also use List Manager to export lists to a file or SQL Server database, add or subtract lists, copy lists, extract lists, and delete lists.

This section contains:

• Importing and Exporting Lists
• Viewing Exported Lists
• Adding and Subtracting Lists
• Renaming Lists
• Copying Mailing Lists
• Extracting Mailing Lists
• Deleting Lists

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