Specifying the Ad Display

  • Article

You can specify how and in what form an ad appears to the user. For example, you can display a large ad on your home page to promote user awareness. You perform two main steps to display an ad. These steps are:

  • Sizing an Ad
  • Setting Up an Ad Type

Sizing an Ad

Commerce Server 2002 includes a set of standard content sizes that you can apply to your ads. In addition, you can specify your own custom content sizes. Whether you want to apply a standard size or a custom size, use the following procedure to apply the size to an ad.

Ee784779.note(en-US,CS.20).gif Note

To size an ad

  1. In Campaigns, click Campaign Manager.
  2. In the Campaign Manager screen, expand the customer, expand the campaign for which the ad was created, select the ad you want to size, and then click Open on the toolbar.
  3. In the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, in the Ad Display section, in the Size box, select the ad size from the drop-down list.

You have specified the content size for the ad. You can now set up the ad type.

Setting Up an Ad Type

You may require a specific type of ad for your ad campaign. For example, you may want an ad that contains an image or you may want an ad that contains text only.

To set up an ad type

  1. In Campaigns, click Campaign Manager.

  2. In the Campaign Manager screen, expand the customer, expand the campaign for which the ad was created, select the ad for which you want to set up an ad type, and then click Open on the toolbar.

  3. In the Campaign Manager <Customer> <Campaign> <Ad Campaign Item>(ad ID: <number>) screen, in the Ad Display section, in the Type box, select the type of ad you want from the drop-down list.

    Ee784779.note(en-US,CS.20).gif Note

    • Different boxes appear below the Type box depending on the type of ad you select. For more information about setting up your ad campaign display for a specific type of ad, see the remaining procedures in this section.

    You can set up the following types of ads:

    Image Ad

    Text Ad

    HTML Ad

    Non-Clickable Image Ad

    Buy Now Ad

    Windows Media Services Ad

    Directional Vignette Ad

  4. To save the ad and return to the Campaign Manager screen, click Save and go back on the toolbar.

The ad is saved with the campaign.

Ee784779.important(en-US,CS.20).gifImportant

Image Ad

You link an ad image to the designated Web page(s) on which the ad is scheduled to appear. Users see the image when they visit the Web pages where the ad is displayed.

To set up an image ad

  • In the Ad Display section, do the following:
    Use this To do this
    Size Select the size of the ad you want.
    Type Select Image.
    Image URL Type the URL for the image that you want displayed in the ad.

    Ee784779.note(en-US,CS.20).gifNote

    You must type an absolute URL, for example, https://www.microsoft.com.
    Click URL Type the URL to which the displayed ad links.

    Ee784779.note(en-US,CS.20).gifNote

    You must type an absolute URL, for example, https://www.microsoft.com.
    Alternate text Type the alternate text that users see when graphics are not enabled on their computer.

The ad is set up as an image ad.

Text Ad

A text ad is composed of text only. Users see the text when they visit the Web pages where the ad is displayed.

To set up a text ad

  • In the Ad Display section, do the following:
    Use this To do this
    Size Select the size of the ad you want.
    Type Select Text.
    Text Type the text that is to be displayed with the ad.
    Click URL Type the URL to which the displayed ad links.

    Ee784779.note(en-US,CS.20).gifNote

    You must type an absolute URL, for example, https://www.microsoft.com.

The ad is set up as a text ad.

HTML Ad

An HTML ad is composed of HTML code. Users see the resulting text when they visit the Web pages where the ad is displayed.

To set up an HTML ad

  • In the Ad Display section, do the following:
    Use this To do this
    Size Select the size of the ad you want.
    Type Select HTML.
    HTML Text Type the HTML text (in HTML format) that is to be displayed in the ad.

The ad is set up as an HTML ad.

Non-Clickable Image Ad

A non-clickable image ad is a graphical image that users see when they visit the Web pages where the ad is scheduled to appear. The ad is not linked to a Web page.

To set up a non-clickable image ad

  • In the Ad Display section, do the following:
    Use this To do this
    Size Select the size of the ad you want.
    Type Select Non-ClickableImage.
    Image URL Type the URL for the image that you want displayed in the ad.

    Ee784779.note(en-US,CS.20).gifNote

    You must type an absolute URL, for example, https://www.microsoft.com.
    Alternate Text Type the alternate text that users see when graphics are not enabled on their computer.

The ad is set up as a non-clickable image ad.

Buy Now Ad

Buy now ads enable users to purchase goods from any Web page on the Internet. When a user clicks a product image, a dialog box appears prompting the user for shipping address and credit card information.

To set up a buy now ad

  • In the Ad Display section, do the following:
    Use this To do this
    Size Select the size of the ad you want.
    Type Select Buy Now.
    Image URL Type the URL for the image that is to be displayed in the ad.

    Ee784779.note(en-US,CS.20).gifNote

    You must type an absolute URL, for example, https://www.microsoft.com.
    Click URL Type the URL to which the displayed ad links.

    Ee784779.note(en-US,CS.20).gifNote

    You must type an absolute URL, for example, https://www.microsoft.com.
    Alternate Text Type the alternate text that the user sees if graphics are not enabled on their computer.
    Window Width Type the width of the ad in pixels.
    Window Height Type the height of the ad in pixels.

The ad is set up as a buy now ad.

Windows Media Services Ad

A Windows Media Services ad displays high quality audio and video advertisements.

To set up a Windows Media Services ad

  • In the Ad Display section, do the following:
    Use this To do this
    Size Select the size of the ad you want.
    Type Select Windows Media Services.
    Windows Media Services Advanced Streaming Format (ASF) Type the Windows Media Services ASF for the ad.
    Click URL Type the URL to which the displayed ad links.

    Ee784779.note(en-US,CS.20).gifNote

    You must type an absolute URL, for example, https://www.microsoft.com.

The ad is set up as a Windows Media Services ad.

Directional Vignette Ad

A vignette ad is composed of text that is displayed adjacent to the image where the ad is displayed.

To set up a directional vignette ad

  • In the Ad Display section, do the following:
    Use this To do this
    Size Select the size of the ad you want.
    Type Select Left, Right, or Top Vignette.

    Left - places the ad to the left of the text.

    Right - places the ad to the right of the text.

    Top - places the ad above the text.
    Image URL Type the URL for the image that is to be displayed in the ad.

    Ee784779.note(en-US,CS.20).gifNote

    You must type an absolute URL, for example, https://www.microsoft.com.
    Text Type the text that is to be displayed adjacent to the ad.
    Click URL Type the URL to which the displayed ad links.

    Ee784779.note(en-US,CS.20).gifNote

    You must type an absolute URL, for example, https://www.microsoft.com.
    Alternate Text Type the alternate text that users see if graphics are not enabled on their computer.

The ad is set up as a directional vignette ad.

See Also

Creating an Ad

Specifying Content Sizes

Previewing an Ad

Publishing Campaign Changes on Your Web Site

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All rights reserved.