Using Campaigns in Web Site Management

  • Article

The Campaigns modules are designed so you can work with your customers to maximize the effect of ads, discounts, and direct mail. With Campaigns, you can:

  • Target ads or discounts to users of a specific profile. You set up a user profile by using the Profile Definition Designer module, and then integrate it into a campaign. For each individual ad page, you can specify whether the profile for the user browsing that page should be considered for targeted content or ignored.
  • Run campaigns for customers who compete within the same industry. The competing ads are never shown on the same page.
  • Charge your customers based on the number of ad requests they want their ads to receive. The Content Selection Framework considers this in ranking the content.

The following figure shows the components used in the Campaigns feature of the Targeting System.

Figure shows the components used in the Campaigns feature of the Targeting System

Copyright © 2005 Microsoft Corporation.
All rights reserved.